My digital marketing career started in 1998 at GiftCertificates.com where I was a Marketing Manager, managing Paid Search campaigns and the Affiliate program. Following GiftCertificates.com, I honed my Paid Search and Affiliate Marketing expertise at Hayneedle – an Internet Retailer Top 500 company – and gained experience with product marketing and management, including buying and merchandising.
In 2006, I moved to Denver and started at Adperio. There, I was responsible for all aspects of the consumer Website, including marketing, merchant/brand relationships and profitability. Prior to joining Blue Moon Digital (BMDi) in June 2012, I consulted for dealnews.com.
As a Sr. Account Director at BMDi, I managed the digital marketing programs for several clients, which included strategy, analysis and budgeting for Paid Search, Display, Email, Affiliate Marketing and more. My accomplishments at BMDi include growing the Affiliate Marketing channel revenue as well as defining and launching the company's Content Marketing, Influencer Marketing and Amazon service offerings, which led to becoming the vice president of Content & Performance Marketing.