For more than 15 years I have been meeting and exceeding the goals of e-commerce companies and clients by developing successful partnerships and digital marketing initiatives. I help brands realize their potential by implementing marketing strategies that meet their goals for acquisition, awareness and revenue.
Digital Marketing Strategy
Let me devise a plan for your digital marketing programs including SEM (organic and paid), email, display, affiliate marketing, influencer marketing, and even Amazon. I will identify and develop revenue streams and increase the return on investment (ROI) for your brand. I lead and work with marketing and cross-functional teams to set and implement marketing strategies.
Using a strategic program approach, I help both brands (advertisers) and publishers (affiliates) navigate the complexities of affiliate marketing. Going beyond surface-level metrics, I place a priority on incremental revenue and positive brand engagement. Whether you need help with affiliate or advertiser recruitment, affiliate or advertiser activation, program optimization or overall affiliate program strategy, my extensive expertise in affiliate marketing will maximize your program.
Consumer behavior is changing. Shoppers look to influencers throughout their purchase process for inspiration and validation. From Introduction to Consideration and Decision to Reinforcement/Loyalty, influencers inspire, encourage and sway a potential customer or current customer’s perception of your brand. I work with content creators to craft and distribute branded content that prompts engagement. It’s content they want to read, watch, listen, share, like, and comment. More engagement with your content means a higher ROI from influencer marketing.